30+ famous logos – design evolution and creation

To create something great, you need skill, perseverance and the study of competitors. The methodology for creating famous logos will help you understand how talented and famous designers thought
logo mercedes
Mercedes Benz logo evolution chart with historic badges
The symbol of the logo contains a three-beam star, which symbolizes – land, water and air
The designer understands that he achieved perfection not when he had nothing to add, but when there was nothing to remove.
Antoine de Saint-Exupéry
BY Caloryn Davidson
NIKE
Nike swoosh logo construction sheet with grid and proportions
BY Adi Dasler
Adidas
Adidas trefoil logo construction sheet with circular geometry
BY Ruth Kedar
Google
Google G logo construction sheet with geometric guide circles
BY Douglas Bowman
Twitter
Twitter logo construction sheet with overlapping circle guides
BY Morton Goldaholl
Motorola
Motorola logo construction sheet with circular geometry
BY James Modarelli
NASA
NASA logo construction sheet explaining the meatball mark elements
BY Collins
Dropbox
Dropbox logo construction sheet with geometric diamond grid
BY Unknow
Under armor
Under Armour logo construction sheet with geometric guides
BY Rob Janoff
Apple Inc
Apple logo construction sheet with circles and grid guides
Apple logo technical drawing with measurement grid
BY Jim Shindler
McDonalds
McDonalds arches logo construction sheet with measurement grid
BY Fuse project
Paypal
PayPal logo construction sheet showing geometry and proportions
BY Bela Barenyi
Wolksvagen
Volkswagen logo blueprint with measurement guides and proportions
Also in this collection you can see how the logo was created and updates of many years ago
BMW logo evolution showing badge changes across decades
Microsoft Windows logo evolution from early Windows to Windows 8
Evolution chart of BP, Apple, and Starbucks logos over time
Ford logo evolution chart from early script marks to modern blue ovals
Lay’s logo evolution from 1965 to present
Shell logo evolution chart showing changes from 1900 onward

author avatar
Vladislav Karpets Industrial Designer & Art Director
Industrial designer and art director with 15+ years across automotive, jewelry, web, and product design. Academic drawing background. Based in Kyiv, Ukraine.
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