Starting a sticker business on Amazon can be a fun and easy way to turn your creativity into cash. Stickers are everywhere—from laptops to water bottles—and people love them. 

If you’ve ever thought about selling your own designs but didn’t know where to begin, this post will walk you through seven straightforward steps to get your shop ready. 

No complicated jargon or big upfront costs—just simple advice to help you launch your sticker journey.

Why start a sticker business?

Stickers Are Simple but Popular

Stickers are everywhere—on laptops, water bottles, notebooks, phone cases. People use them to show off their style, share a message, or decorate something plain. Since they’re small and affordable, lots of customers love buying them. That means there’s always a market for fun, clever, or cute sticker designs.

Low Cost to Start

You don’t need a big budget or fancy equipment to get started. In fact, many sellers start small by printing stickers at home or using a print-on-demand service. This means you can test your ideas without spending a lot of money upfront.

Easy to Customize

Stickers come in all shapes and styles, and you can create designs based on anything—funny quotes, animals, hobbies, or trending topics. Using print on demand products makes it easy to turn your drawings or graphic designs into real stickers that customers love.

Print On Demand Kiss-Cut PVC Stickers 20″x24″

Great for Side Income

A sticker business can be a small side project or grow into something bigger over time. If you’re in school or have another job, selling stickers doesn’t take a huge amount of time each day. You can manage orders, update your designs, and ship when it works for you.

It’s Fun and Creative

Let’s be honest—making stickers is just fun. You get to play with ideas, test what people like, and see your art turn into something real. It’s not just about making money; it’s also about enjoying the process and connecting with people through your designs.

How to Sell Stickers on Amazon in 7 Simple Steps

Step 1: Decide What Type of Stickers You Want to Create

Decide what sort of sticker you want to sell. Do you like funny sayings? Cute animals? Cool shapes or words? 

Stickers can be anything at all—just make sure there is an appetite among people to purchase them. 

You can hand draw your own designs, utilize software or even enlist an artist if you need assistance. The key is to be creative and have some fun.

Step 2: Figure Out How You’ll Be Making Your Stickers 

Print-on-demand means when someone orders your sticker, the company prints and ships it for you. You don’t have to maintain stock or handle shipping, which helps keep upfront costs low.

Many sellers prefer these POD platforms that offer easy Amazon connection, allowing smooth product and order management between their store and Amazon marketplace.

If you prefer to avoid print-on-demand, printing your stickers in bulk or using a local printer can be more cost-effective—you buy and hold inventory until sold.

Custom Kiss-Cut PVC Stickers 12″x36″x2pcs – Print on Demand Fulfillment

Step 3: Create an Amazon Seller Account

In order to sell on Amazon, you’ll need a seller account. Visit the Amazon Seller Central website and sign up. 

They have two account types, individual, and professional. If you’re new to investing, the individual account is adequate. You can always upgrade later if your sticker shop takes off.

Once you have established the account, you will need to add your name, address, and bank information. Amazon will also request ID and tax information. 

Step 4: Set Up Your Product Listing

Now that you have your stickers and an Amazon account, create your product listing. This is the page where your stickers will be visible to the customers. You’ll need to:

• Custom title for your sticker set
• Add a short description
• Write some bullet points about your product
• Post clear pictures of your stickers

Take good pictures. Give the stickers good lighting, and display them at various angles. And you can display them on notebooks, water bottles or laptops to provide people with a sense of what they look like in real life.

Step 5: Set Your Price

Setting a fair price is key. Calculate how much it would cost to produce or print your stickers, including shipping and packaging. 

Then, find out what comparable stickers are going for on Amazon. You don’t have to be least expensive, but your price should be fair. You can also reduce prices, so readers buy more with discounts like “Buy 2, get 10% off.” 

Don’t stress about needing to change your price later, it’s common to refine your price based on how your stickers perform.

Step 6: Choose How You’ll Ship Your Stickers

There are three main ways to ship your stickers. If you use print-on-demand, the company prints and ships for you. If you print or buy stickers yourself, you can pack and send orders on your own. 

Another option is Amazon’s FBA (Fulfilled by Amazon), where you send your stickers to Amazon’s warehouse, and they handle packing and shipping. 

Step 7: Monitor and Adjust

As soon as your stickers are up and for sale, monitor their performance. Are people buying them? Are you getting reviews? If you’re not getting any bites, consider rewriting your title or changing your photos. You can even add new sticker designs periodically in order to refresh your store.

Pay attention to customer feedback and questions—they can give you great ideas for improvement. Keep experimenting and don’t be afraid to try new things to make your sticker shop better.

Conclusion

Selling stickers on Amazon is a fun and easy way to start your own small business. By following these seven simple steps, you can create your designs, set up your shop, and reach customers all over the world. 

Keep trying new ideas, listen to your customers, and enjoy the process of sharing your art with others. Now it’s your turn—start creating and selling those stickers today.