Custom packaging serves more than just keeping the products safe during transit; it also attracts customers. As a brand, it is important to pick the right packaging material and design it in a way that your product stands out in the market. Read on this blog to know what packaging material and customizations to use for your products.
1. Plastic
There are different types of plastic packaging used by brands to pack and ship their products safely. Plastic offers many advantages such as resistance to moisture, puncture, pressure, odor, etc. Plastic boxes and pouches can keep the products protected from external factors to a very large extent.
Mylar bags are used by different brands to pack and ship their products safely. There are different styles that your brand can use for mylar bags such as gusseted and vacuum-sealed pouches to give a distinctive look. Use custom-printed mylar bags for retail to stand apart from the competition in the market.
Materials to Pack:
- Facemasks
- Detergents
- Meat
- Flour
2. Kraft
Kraft is an eco-friendly, cost-effective, and lightweight packaging material used by many brands. This material can keep the products protected from certain external factors such as dust and moisture to some extent. Kraft in its most natural form is brown and rugged.
Kraft boxes are usually used to pack lightweight and non-fragile items to ensure safe transportation and shelving. Brands often customize kraft boxes as per their needs to stand apart from the competition. Pillow boxes and pyramid boxes are made of kraft packaging.
Materials to Pack:
- Lip Oil
- Tissue
- Burgers
- Fries
3. Cardboard
Cardboard is a sustainable, lightweight, and eco-friendly packaging material that most brands use. This material can keep the products protected against external factors better than a kraft box. Pack and ship your products in custom cardboard boxes with aesthetic designs.
This material is used for both primary and secondary packaging. You can also choose durable custom cardboard boxes for shipping & logistics for the safe transportation of your products. Custom cardboard boxes with die-cut windows are very popular in retail.
Materials to Pack:
- Rings
- Medicines
- Cookies
- Chocolates
4. Corrugated Cardboard
Corrugated cardboard is one of the sturdiest packaging materials as it offers three layers; a fluted corrugated layer sandwiched between two cardboard layers. This packaging material is sustainable and cost-effective as well. Brands use different box styles made of corrugated cardboard to attract more customers such as eco-friendly mailer boxes.
You can pack fragile items and ship them to long distances in corrugated cardboard boxes. There are different types of flutes available and each flute offers cushioning and crushing resistance to some degree.
Materials to Pack:
- Glassware
- Tumblers
- Mugs
- Eggs
5. Rigidstock
Rigid material is used to pack high-end items as rigid boxes give a very luxurious look and enhance the product’s value. Brands use rigid boxes in different styles such as open-door rigid boxes, sleeve and tray boxes, telescope boxes, hinged-lid boxes, etc. to give a memorable unboxing experience to customers.
Customize rigid boxes by choosing aesthetic designs and colors to stand apart from the competition in the market. Rigid boxes keep the products protected from certain external factors such as water, temperature, and dust to an optimum level.
Materials to Pack:
- Luxury Gowns
- Diamond Jewelry
- Long Boots
- Makeup Products
6. Aluminum
Aluminum is another important packaging material used by many brands as primary packaging. This material offers product protection against external factors such as dust, pressure, water, bacterial growth, and temperature to a very large extent.
Aluminum is mostly used in place of plastic when packing food to ensure food safety as plastic can release toxic chemicals when exposed to high temperatures. However, aluminum is used in beauty and cosmetic industries as well to ship their products safely.
Materials to Pack:
- Canned food
- Beverages
- Lip tints
- Lip balm
Customize Your Packaging to Boost Sales
Customization is an important factor when it comes to attracting more customers. Brands come up with unique and aesthetic packaging ideas now and then to stay on top of the market. Custom packaging has become a necessity in retail, where dozens of brands are competing against each other. Here are a few things your brand must keep in mind when choosing custom packaging:
1. Select Beautiful Box Styles
After material selection, it’s time to decide the box style for your products. While the primary purpose of a box is to keep the product safe during delivery and shelving, it is also used to attract customers. There are different styles that offer a memorable unboxing experience and influence the purchasing decision of a customer. Try these box styles for your packaging to enhance your product’s appearance:
- Pillow boxes
- Shoulder Neck Boxes
- Magnetic Flap Boxes
- Round Boxes
- Pyramid Boxes
2. Choose Attractive Designs
Choosing attractive designs can help your brand in getting recognition in the market. There are different design techniques brands use for their product packaging to stand out and attract customers. Research the market to find packaging design inspiration and stand out in the market. Some designs to try are:
- Minimalism
- Rustic
- Textured
- Maximalism
3. Use Alluring Colors
Many brands use colors very strategically to attract customers. Most of the time, a brand’s aim is to use a color consistently in their packaging to create a robust and unique brand identity. This is why choosing the colors for your packaging should be done very carefully. Here are a few colors you should try for your packaging boxes:
- Ice Blue
- Red
- Violet
- Rose Pink
- Yellow
4. Pick Aesthetic Finishes
Finalize the packaging by choosing aesthetic finishes for your boxes. Finishes give the final touches to your packaging and play an important role in attracting more customers to the products. Brands use sensory finishes to give their boxes a unique and attractive look among other brands. Here are a few packaging finishes you must try:
- Embossing
- Debossing
- Gloss
- Holographic
- Soft Touch
Stand Apart from the Competition with Custom Packaging
Choose sturdy packaging to ensure your product’s protection and customize it to attract more customers. Brands often create a unique brand identity with the help of custom packaging. Keep your customers in mind when deciding the packaging design. Use sustainable materials to decrease your carbon footprint and attract eco-conscious customers.
