Reliable Email Hosting to Keep Your Design-based Business Connected

When most new businesses are set up, they will develop a website to showcase whatever it is they sell, market the brand to attract new clients, and, in almost all cases, will spend about ten minutes either making a brand new Gmail account that really doesn’t inspire anything outside of the word “amateur,” or setting up a janky email system where they somehow connect their hosting account email to their Gmail account via an alias. These options might work for smaller enterprises just getting off the ground, but for operations like those that supply design services to their customers, this really won’t pass muster. Instead, and to really inspire confidence, your best option is to utilize a dedicated email hosting option where you can receive, store, and answer all the emails that come your way in a way that showcases your brand once it hits the recipient’s inbox.

Importance Of Reliable Email Hosting

There are plenty of reasons why all businesses, whether they be large or small, ought to invest in a dedicated email service. Not only will reliable email hosting solutions help you to generate a stronger brand identity, but they also offer a failsafe where your business can remain operational even if your primary website host goes down. To really understand just how a company should take this option, you need to look at the many advantages these services can offer.

• Ensuring consistent and uninterrupted communication: Perhaps the most obvious yet critical reason for opting for this kind of solution is that you’re able to provide consistent communication with your customer, regardless of what else is happening on the online side of things. Moreover, because email hosting is its own separate thing apart from your website host, its servers and infrastructure will contribute to the timely delivery of your emails.
• Maintaining data security: No business on earth is immune to the web of data and privacy laws that have propagated over the years. Utilizing an email host means that you gain access to a highly secure server that takes a proactive approach to minimizing and mitigating any cyber threats that might come around. Because email hosts also have to comply with whatever regulations are in place for a given country, you are guaranteed to remain compliant by default (as long as you select a host with an excellent reputation).
• Supporting productivity and efficiency: Enabling permission-based access to not only the primary email but also department-based addresses will increase productivity significantly, as different teams can access, read, and respond to a variety of queries individually.
• Facilitating business continuity and disaster recovery: Just like most managed website hosts will have some kind of backup and disaster recovery solution, so too will an email host. It’s always a good idea to store all correspondence with those contacting you so that you have a record if needed. 
• Providing adequate technical support: As any business knows, especially those in the business of developing designs and identities for brands, if something can go wrong, it almost always will. This might be part of life, but when something does go wrong, you really want there to be someone available to offer advice on how to fix things. Most managed email hosts will have dedicated technical teams ready to receive your call or chat and who are able to solve most issues immediately. For any more challenging problems, they will escalate them to their technical team, which can diagnose them and come up with a solution. 

Advantages of Custom Domain Emails

Along with the aforementioned advantages of using these services, you will also gain access to a custom email domain that can be directly linked to your website address. This is particularly beneficial for larger organizations with multiple debarments and design agencies creating websites for their clients since they can deliver a highly polished final product.

Better Email Deliverability

While you won’t have too many issues with your messages ending up in spam if you use a standard Gmail address, sooner or later, particularly when you begin to scale and send more messages, your email could be marked as spam. This leaves them ending up in the spam folder, which not only reduces the number of customers seeing your email but also looks plain terrible and can tarnish your reputation.

Ilona

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